"Except for meat and sausage, which are sold by salesladies, all manner of commodities are made available for self-service in shelves made of wire…All kinds of foodstuffs are offered such as legumes, flour, sugar, condensed milk, fresh milk in bottles, sweets, coffee, canned vegetables, freshly cut vegetable sin cellophane pouches, fruit and potatoes in bags. In order to ease the selection, the goods are packed in different quantities so that the contents of the packages can either be seen from the outside or determined from labels. The selling proceeds as follows: the customer takes a wire basket supplied at the entrance, one corresponding to the extent of the intended purchase and the desired selection of goods. At the cash register a saleslady calculates the prices of the goods and hands them to the customer, taking back the wire basket. These stores enjoy increasing favor because the goods on offer are easily assessed and the purchase proceeds relatively quickly."
Thursday, May 03, 2007
An East German upon visiting a self-service store in West Berlin (1956)-